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Top 6 Online Marketing Trends of 2016

Posted by Paolo Leone on 22 September 2016
Top 6 Online Marketing Trends of 2016

These top marketing trends are a MUST for your strategy to grow traffic and increase Convertion Rates

Implementing these top 6 technologies will benefit your online business by highlighting its advantages for potential customers.

#1 Videoexplainers

Youtube is the favourite platform for online users with an average of 4 billion videos viewed every day and about 800 million unique visitors a month. Also, studies show that web content that includes videos has higher engagement rates.

Therefore, it is recommended that you create a short video to explain your audience what your product or service is about and how your business can help your potential customers.

#2 Content Remarketing

A remarketing technique is used to tag the visitors that didn't become a lead yet but have been through your website contents.

First you have to make sure to give them a quality experience by offering something unique and new while they are engaging with your content and giving you their contact information.

The way to transform their interaction is by remarketing ads to them in an attempt to close the deal. For instance, this can be a reminder that sends them back to the website to generate the convertion.

#3 Social Media Advertising

This technique is revolutionizing the marketing industry given that you can directly hit a large number of your target audience members.

Social media marketing success is transforming the business in a way that soon it will become a requirement to pay for advertising on every social platform.

#4 Mobile over desktop

Users spend 68% of digital time on mobile as opposed to the decreasing 32% for desktop time. This process is driven by the constant improvements on smartphones technology that allows you to walk around with a portable desktop, access your emails or just search for any news.

Every social media platform has got an app for mobile which means that marketing strategists have to take this into account to generate larger amounts of quality traffic to the websites.

#5 Wearable Tech is on the rise

While not quite to the level of virtual reality, wearable "smart" devices will start gaining more traction in 2016 since consumers are showing more independence using digital platforms than ever before.

Digital Marketers should take advantage of the fact that first generation smart watches or similar devices will soon change the landscape of local marketing.

#6 Increased Paid Advertisement

Competition in online marketing has increased immensely these past few years, and 2016 will become even more competitive driving the prices for online advertising even higher.

Realistically, online ads are pretty cheap, but the increases in price may drive some smaller companies out of the picture.

Author: Paolo Leone
Tags: Web Development Online Marketing

 

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