Above-the-fold- The top part of an email or web page that is seen without scrolling. This is a favoured placement for content and advertisements because of its visibility
Auto responder- A set of immediate or time-delayed messages that are emailed to someone after they request something. It isa program or a script that automatically sends a response when someone sends a message to its address. The most common uses of auto responders are for subscribe and unsubscribe confirmations, welcome emails, customer-support enquiries and purchases.Bounced email- A bounced email is an email that is returned back to the server that sent it. A bounced email is classified as either a "hard bounce" or a "soft bounce." A hard bounce is the failed delivery of email due to a permanent reason like a non-existent address. A soft bounce is the failed delivery of email due to a temporary issue, like a full mailbox or an unavailable server.
Email blacklists -Lists of IP addresses that are being used by or belong to organizations or individuals that have been identified as sending spam. Blacklists are often used by organizations and Internet Service Providers as part of their filtering process to block all incoming mail form a particular IP address (or block of addresses). You can check blacklists at www.openrbl.org and www.dnsstuff.com.Email appending -Email appending is the practice in which a marketer leverages offline data to match profiles with users and contacts themvia email.
Email contextual link- A Web link incorporated into a line of text. These replace the 'click here' action words.Demographics -Data about the size and characteristics of audience, such as age gender, income etc.
Email newsletter - An email message sent out to a group of subscribers with relevant information on a topic. Often used to build business reputation, attract new customers, add value to to existing customers, or simply as a means of distributing new information on products and services.Email frequency -The intervals at which email marketing efforts are repeated: weekly, bi-weekly, monthly, bi-monthly, etc.
Bounce rate- The number of emails that were returned as undeliverable divided by the total number of emails sent (multiply this number by 100 to express the result as a percentage).Calls to action- Words that offer the opportunity and encourage the prospect to take action. For example, "Click here to see a product tour" or "Add this product to your wish list."
Campaign- An email marketing message or a series of messages designed to accomplish an overall goal.Click-through tracking -Tracking the number of clicks that occur on each link in an email message to give specific results for a campaign eg. which offers/ lead-ins worked, what areas recipients are interested inlearning more about etc.
Click-through- When a customer takes an action and clicks on a link.Click-through rate (CTR) -To determine the click-through rate, divide the number of unique click-throughs by the number of emails delivered (multiply this number by 100 to express the result as a percentage).
Click-to-open rate (CTOR) -To determine the click-to-open rate, divide the number of unique click-throughs by the number of emails opened (multiply this number by 100 to express the result as a percentage).Conversion rate -The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion. This is the measure of your email campaign's success. You may measure conversion in sales, phone calls, appointments etc.
CSV comma separated value -A specific format in which each new field is separated by a comma. Example: John,Smith,email@example.com,male,37.Custom fields- Fields that one may use to personalize each message (see custom field personalization) and/or to sort by for sending niche targeted messages. These custom fields allow Clientsto import and store additional data such as address, city, state, zip code, country, birthday, spouse's name, business type, product purchased, date of purchase, or any other data.
Custom field personalisation- The ability to, on the fly for each email, insert data from the database into specific fields in an email. For example, one may place Dear [firstname] in an email. When each email is sent out, a call to the database is made to retrieve the actual first name of that contact within your list. It then 'pastes' this data into the email. Dear John or Dear Judy will result. This is a powerful tool as it allows our customers to send out personalized emails to their contacts to get greater responses from their efforts.Database -A storing of records. Databases are made up of tables. Tables are made up of columns and rows. Data is stored in a field (aka cell). The type of database thatthis systemuses is a MySQL database. Databases store demographicdata about the size and characteristics of an audience, such as age, sex, geographical location etc.
Email client- what a person uses to view their email. Popular email clients include Microsoft Outlook, AOL mail reader, and Eudora. There are also popular web-based email clients including Hotmail and Yahoo. Often, HTML messages will display differently in different email clients.Email blocking-Email blocking typically refers to blocking by ISPs. Emails that are blocked are not processed through the ISP and are essentially prevented from reaching their addressed destination. ISPs actively block email coming from suspected spammers and emailswith content that ispotentially spam.
Excel- A spreadsheet program which is part of the Microsoft Office Suite. Used by many organizations to store the data for their lists before import. Can be used to convert data into (save as) CSV format, or a quicker way for adding your custom fields.E-zine -An e-zine is an electronic magazine emailed to a list of subscribers. Advertisers pay to have their ad (text, HTML or both depending on the publication) inserted into the body of the email. Buying ad space in an e-zine or email newsletter, or sponsoring a specific article or series of articles allow advertisers to reach a targeted audience driving traffic to a website, store or office, signups to a newsletter or sales of a product or service.
Hard bounce - A hard bounce is the failed delivery of an email due to a permanent reason, such as a non-existent email address. (Also see Soft Bounce)HTML- Hypertext Markup Language, the basic programming language of the Internet
HTML built-in editor - Allows users to create their own HTML newsletters right on the sending page, without knowing HTML.HTML templates -An arrangement of graphics within which email newsletter content can be inserted
House list - A permission-based list that you built yourself. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. Your house list is one of your most valuable assets because it is 7 times less expensive to market to an existing customer than it is to acquire a new one. Use every opportunity to add to it and use it.HTML email- An email that is formatted using Hypertext Markup Language instead of plain text. HTML makes it possible to include unique fonts, graphics and background colors. HTML makes an email more interesting and when used properly can generate higher response rates than plain text.
Importing -Bringing subscribers into the system in mass quantities. Once a data file is in the proper CSV format, it can be easily imported into the system.ISP - The provider of dial-up or broadband internet service that a consumer or business uses. Common ISPs are AOL, Bigpond, and Optus Net.
Landing page- A web page that is linked (hyper linked) to an email for the purpose of providing additional information directly related to products or services promoted in the email.Links- Text links, hyperlinks, graphics or images that, when clicked or pasted into a browser, send the prospect to another online location (e.g. a landing page or other pages of a website). Links in emails are a call-to-action. To be most effective in motivating action, links should be visible, clear and compelling.
Mailing list- A group of email addresses (with or without additional information) to which specific mailings are sent.Multi-part MIME- All messages have a header on them called Content-Type. A message can be sent as text, text/html, or multipart/alternative. If it is sent as multipart/alternative, the message is sent using formatting referred to as Multi-part MIME. The advantage of sending via multi-part MIME is that the email will automatically display as HTML if the subscriber's email client can read HTML, but revert to text if the subscriber's email client cannot read HTML, or has it turned off. Within a multi-part MIME email, both the HTML message and text message are sent. Between the HTML message and the text message there is a boundary. This boundary is defined in the Content-type header.
Multiple message autoresponder -A series of messages that is sent out at certain time intervals which are set bythe Client. One could use a multiple message autoresponder to send out a week only sale for example. One email ("tip") would be sent each day for 7 days. This can be a very good way to increase a visitor to sale conversion rate, build a relationship with a prospect, and improve the likelihood of a prospect or customer remembering your brand. Examples include a weekly goal sheet or a series of welcome letters for new clients that begin as soon as they become a client.Open -"Opened" messages include HTML emails that have been fully opened in the email client or viewed in a preview pane, as long as images have been enabled. Opens are generally tracked by inserting a small clear image in an HTML message. When a message is opened and images are enabled, the image calls the server and the message is then counted as an open. Text messages cannot be tracked as opened because they cannot include images. (Within this program'sreporting, however, when a user clicks on a link in a text message, that is reported as an open.)
Open rate- The number of emails opened divided by the total number of emails delivered (multiply this number by 100 to express the result as a percentage).Opt in -Opt in is the action a person takes when he or she actively agrees, by email or other means, to receive communications. (Also see Double Opt In).
Opt out -Opt out is the action a person takes when he or she chooses not to receive communications. It requires tactics and mechanisms by which people can ask to be removed reliably from an email list.Personalisation -The practice of building an email such that the recipient feels it is a more personal message. Personalization can include a number of things, such as mail merging a name into the subject line, referring to previous purchases, or more dynamic content based on demographic fields using your custom fields set up within your contacts list.
ROI(return on investment) - The amount of money one makes from an investment divided by initial investment. An important aspect of business success.Permission-based email -Email sent to recipients who have opted-in or subscribed to receive email communications from a particular company, website or individual. Permission is an absolute prerequisite for legitimate and profitable email marketing.
Signup form -A form that ison a website and allows visitors to subscribe to a company's newsletters, announcement lists etc.Subject line -The title of the email communication. This is the first element of the communication recipients will see when they access their email. It has to grab attention and be credible or the email will not get opened. Your subject line should be short (30 - 40 characters including spaces, or 5-8 words), and it should include a specific benefit that accurately reflects yourmessage in order to be effective.
Targeting -Selecting a target audience or group of individuals (through your custom fields) likely to be interested in a certain product, service or message. Targeting is very important for an e-mail marketer because targeted and relevant e-mail campaigns, yield a higher response and result in fewer unsubscribes.Tracking/reporting -Collecting and evaluating the statistics from which one can measure the effectiveness of an email campaign, such as ecards, newsletters or surveys.This is made very easy with the reporting tools in this system.
Web-based- Can be logged into online (on the internet).URL (or Universal Resource Locator) -A website, page or any other document address or location on the Internet. URLs indicate the location of every file on every computer accessible through the Internet. For example, www.weblisting.com.
USP (Unique Selling Proposition) - Your USP is the unique attribute(s) of your business that makes your company, product or service the best solution to a problem, the best way to fulfill a need or desire or the best way to achieve a goal. Your USP answers the prospect's question: "Why should I do business with you instead of someone else?"UCE(Unsolicited Commercial Email) - UCE is also referred to as spam. It iscommercial email sent without the recipient's express permission.
Unique click -A unique click is a single click made by a single user. When unique clicks are measured, it is an aggregate number of how many times that URL was clicked by individual users (not the complete total of all users, all clicks).Unsubscribe link - The footnote link at the bottom of each email which allows visitors to unsubscribe or modify/update their information.
Viral marketing -A type of marketing that is carried out voluntarily by a company's customers. It is often referred to as word-of-mouth advertising. Email has made this type of marketing very prevalent. Tools such as "send this page, article or website to a friend" encourage people to refer or recommend your company product, service or a specific offer to others. Hence the reason all communication messages withinthis database marketing systemhave this as a standard inclusion (except surveys and e-cards).WIIFM or "What's In It For Me?" -The question at the forefront of every email recipient's mind when making a decision to open, read and take action on your email (e.g. click on a link, call for an appointment, visit an office or retail location). Therefore careful consideration must be given to your copy to ensure it is talking to your recipients - not just you talking about your business/service/offering.
Whitelist -The opposite of a blacklist. It is a list of all the authorised senders from whom emails will be accepted. To whitelist a sender in Outlook, right click on an email from them and select 'Add sender to safe senders list', or add the email address to your contacts.
There are two options for uploading images for use in your database marketing:
Image and File ManagerTo upload an image before you start on your campaign:
This file is then stored in your image library and be accessed by clicking on the 'Insert Image' icon when editing a campaign.Upload in campaign
If you are in the process of editing your campaign, you can also quickly upload images:
Once you have uploaded your CSV File you will then have to map your fields. Click the drop down and select the field that corresponds to your column from the drop down.
When you have selected all of your fields, you can click Start Import and the system will commence importing your contacts. It may take some time, depending on the number of contacts you are trying to import so be sure to allow 5 - 10 minutes for these to be processed.
To use the new Print Card Campaigns you will have to use the Address field. If you already have addresses in your database as separate fields e.g. a field for Street, City, Suburb. Follow the steps below to migrate the those fields to the address custom field.
"This is the best business decision my company could have made.
The support staff is always there to help with everything we need. "
- Jane Jackson